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May 1, 2008
FIRST LADY LAUNCHES MONTH-LONG MENTAL HEALTH AWARENESS MEDIA CAMPAIGN IN RECOGNITION OF MENTAL HEALTH MONTH In recognition of Mental Health Month this May, First Lady Cecile deJongh is launching a month-long media campaign to raise awareness on the reality of mental illness. The initiative is a territory-wide effort involving mental health experts, leaders in the V.I. Government, and other residents who have personal experience with mental illness. The campaign is comprised of four main themes, which are targeted for each of the four weeks in May and include: "What is Mental Illness/What are the Faces of Mental Illness?" (Week One); "Encouraging Treatment and Recovery" (Week Two); "Emphasizing Costs and Consequences of Not Treating Mental Illness/Ignoring Symptoms" (Week Three); and "Erasing the Stigma Associated with Mental Illness." "Mental illness is very real, affecting approximately one in five persons in the territory. While in previous years, it has truly been a taboo topic, it has become increasingly important to talk about diagnosis, treatment, recovery, as well as how to maintain good mental health overall," deJongh said. "The good news is that mental illness is treatable and manageable. The first step towards leading a balanced and happy life is to understand that feelings of loneliness, depression, anxiety, or anger are not signs of weakness. I want to encourage Virgin Islanders to learn more about mental illness and to feel comfortable and confident in seeking the help needed to get better," deJongh continued. Throughout the month of May, the Mental Health Planning Committee, led by First Lady Cecile deJongh, is organizing Public Service Announcements that highlight important information about mental illness, including tips on recognizing signs and symptoms, as well as encouragement to seek out any professional help needed. In addition, there are various activities planned throughout the month, including a panel discussion in both island districts. The Committee is also creating a Resource Guide to assist those seeking further information on mental health, including contact details for medical and health practitioners in the territory, as well as other relevant details. "I am encouraging residents to be proud in knowing that they are not alone in dealing with mental illness. We are a community of caring individuals with resources to assist those in need of care. Mental illness doesn’t have to be debilitating. Together we can make a difference, and we can truly help those who may not know where else to turn," deJongh said. The First Lady is featured in a Public Service Announcement today that launches the month-long initiative, and she will also be featured in a promotional video segment that will air today and throughout May on local channels. |
